• MS. DIPAL GOHIL
• Dr. Vijay Pithadia

Abstract Artificial Intelligence (AI) is transforming the tourism industry, much like how the internet did in the 1990s. AI introduces a new wave of customization and efficiency in tourism services, ranging from personalized travel suggestions to enhanced customer support. It also facilitates data-driven decision-making, opening doors to predictive and sustainable business strategies. Importantly, generative AI levels the playing field for Small and Medium-sized Enterprises (SMEs), by providing them with access to advanced AI tools. However, these developments also bring forth challenges for companies, including technological barriers, complexities in data handling, and financial constraints. Yet, despite these hurdles, the advancements in AI create significant potential for fostering innovative, personalized, and efficient travel experiences. Embracing these opportunities, the tourism industry can overcome challenges and unlock the full potential that AI possesses, leading to increased customer satisfaction and new horizons in business development.

Key words: Artificial Intelligence; Tourism Industry; Opportunities; Challenges; SMEs

"Artificial Intelligence Opportunities and Challenges of in the Tourism Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.a151-a153, November-2024, Available :http://www.jetir.org/papers/JETIR2411015.pdf

"Artificial Intelligence Opportunities and Challenges of in the Tourism Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppa151-a153, November-2024, Available at : http://www.jetir.org/papers/JETIR2411015.pdf