• Dr. S. Nava Rethna Bala Kumari

The consumer Protection act was enacted in 1986 to provide protection to the consumers. But even after 36 years of its enactment, the Consumer Protection Act still faces certain problems and consumer protection still remains questionable in India. One of the lacunae is the lack of awareness about their rights. Even the educated people are not fully aware about their rights as a consumer and how to protect themselves from the exploitations. The people must know about their rights and how to make them meaningful. The purposed study is an attempt to examine the level of consumer protection awareness among consumers about their rights and responsibilities. The objective of the study is to examine the consumer’s demographic profile towards consumer protection awareness and to find out the problems faced by the consumers. Convenience sampling technique has been adopted to collect data from 100 respondents in Kalkulam Taluk, Kanniyakumari District. The study suggested to implement various scheme to protect consumers from adulteration and duplication. It also suggested to educate the consumers through media about consumer awareness.

Consumer Protection, Rights, Responsibilities, Awareness.

"A STUDY ON CONSUMER AWARENESS ON CONSUMER PROTECTION AMONG CONSUMERS IN KANNIYA KUMARA DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.b70-b75, November-2024, Available :http://www.jetir.org/papers/JETIR2411107.pdf

"A STUDY ON CONSUMER AWARENESS ON CONSUMER PROTECTION AMONG CONSUMERS IN KANNIYA KUMARA DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppb70-b75, November-2024, Available at : http://www.jetir.org/papers/JETIR2411107.pdf