• Dr.D.Ramya

Indian mobile industry is one of the breathless growing industries in the globe. Approximately every people in India using a mobile phone, this is the main cause that the Indian market is the second biggest market in network providers in the entire world. When Jio came in to the market with a free membership plan, which made huge changes in customer unexpected actions and competitive blueprint. It plays a major role in the telecommunications industry, so customers are attracted towards new plan and the contestants in competition has to face a new alternation as to how to avoid the difficulties made by Jio to retain customers and Market Share The study, which is the most preferred service provider in Udumalpet town, compares to other service provider such as Airtel. Apart from this, the study has also focused to analyse customers' satisfaction towards Jio.

customer satisfaction, service provider

"A COMPARATIVE STUDY ON CUSTOMER SATISFACTION TOWARDS AIRTEL AND JIO WITH SPECIAL REFERENCE TO UDUMALPET TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.c267-c275, November-2024, Available :http://www.jetir.org/papers/JETIR2411235.pdf

"A COMPARATIVE STUDY ON CUSTOMER SATISFACTION TOWARDS AIRTEL AND JIO WITH SPECIAL REFERENCE TO UDUMALPET TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppc267-c275, November-2024, Available at : http://www.jetir.org/papers/JETIR2411235.pdf