UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 13 | Issue 3 | March 2026

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Published in:

Volume 11 Issue 11
November-2024
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2411251


Registration ID:
550784

Page Number

c416-c431

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Title

PRIVACY CONCERNS IN THE AGE OF BIG DATA

Abstract

Privacy has become a major concern in online marketing. This study looks at different privacy issues, what motivates consumers, and how these concerns impact online shopping. The present study aims to understand the privacy concerns that online shoppers have and how these concerns affect their behaviour and trust. By learning about these privacy issues, businesses can address customer concerns, build trust, and develop strategies to engage customers more effectively.

Key Words

Online shopping, Data breaches, Consumer trust, Privacy concerns, Online buying behaviour.

Cite This Article

"PRIVACY CONCERNS IN THE AGE OF BIG DATA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.c416-c431, November-2024, Available :http://www.jetir.org/papers/JETIR2411251.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"PRIVACY CONCERNS IN THE AGE OF BIG DATA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppc416-c431, November-2024, Available at : http://www.jetir.org/papers/JETIR2411251.pdf

Publication Details

Published Paper ID: JETIR2411251
Registration ID: 550784
Published In: Volume 11 | Issue 11 | Year November-2024
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.42223
Page No: c416-c431
Country: NAGARKURNOOL, TELANGANA, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2411251
Published Paper PDF: https://www.jetir.org/papers/JETIR2411251

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