UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 9 | September 2025

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Published in:

Volume 11 Issue 11
November-2024
eISSN: 2349-5162

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Published Paper ID:
JETIR2411265


Registration ID:
550817

Page Number

c512-c514

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Title

A STUDY OF CUSTOMER PERCEPTION ON FINTECH ADOPTION IN BANKS IN COIMBATORE CITY

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Abstract

Fintech refers to the latest processes and products that become available for financial services and must thanks to the digital technological advancements. More precisely, the Financial Stability Board defines Fintech as “technologically enabled financial innovation that could result in new business models, applications, processes or products with an associated material effect on financial markets and institutions and the provision of financial services”. Fintech has been expanding very rapidly in financial markets, and their potential impact on banks and financial institutions, is far from understandable until now. This study concludes realistic and open minded approach of the customer perception on adoption of Fintech in banking services in Coimbatore city.

Key Words

Fintech, Fintech Adoption, Banking services, Customer Perception

Cite This Article

"A STUDY OF CUSTOMER PERCEPTION ON FINTECH ADOPTION IN BANKS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.c512-c514, November-2024, Available :http://www.jetir.org/papers/JETIR2411265.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY OF CUSTOMER PERCEPTION ON FINTECH ADOPTION IN BANKS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppc512-c514, November-2024, Available at : http://www.jetir.org/papers/JETIR2411265.pdf

Publication Details

Published Paper ID: JETIR2411265
Registration ID: 550817
Published In: Volume 11 | Issue 11 | Year November-2024
DOI (Digital Object Identifier):
Page No: c512-c514
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2411265
Published Paper PDF: https://www.jetir.org/papers/JETIR2411265

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