• E. Edwin Lawrence

Advances in the field of technology has enabled individuals and businesses to collect large amounts of data from various sources like social media, user-generated, internet, health care, manufacturing, supply chain, financial institution, and sensors. The process of electronically saving and organizing important files like customer information, order history, invoices, and other confidential documents is called Data storage. Data storage is an essential component of any business in the modern age. It helps companies predict trends, identify opportunities, get customer insights, and stay ahead of the business competition. Data storage options are crucial for keeping the business records safe from unauthorized access and cyberattacks. With so much dependent on digital files, choosing the right data storage system is critical for any business. Businesses not only need data storage to keep important customer information organized and secure, but they must also choose a reliable data storage solution that fits their budget and meets the specific needs of their organization. A standardized data storage system that is safe and ensures swift information retrieval is essential for businesses to stay functional and up to date.

digital files, data storage, cyber-attacks, cloud storage.

"Influence of Digital Media Storage on Innovation, Competitive Advantage and Business Productivity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.d18-d22, November-2024, Available :http://www.jetir.org/papers/JETIR2411305.pdf

"Influence of Digital Media Storage on Innovation, Competitive Advantage and Business Productivity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppd18-d22, November-2024, Available at : http://www.jetir.org/papers/JETIR2411305.pdf