• PRITAM CHAKRABORTY
• Dr. Sayed Tabrez Hassan

Abstract: The COVID-19 pandemic has brought unprecedented changes to the education sector worldwide, with India witnessing one of the most significant transformations due to its large and diverse population. Traditional educational institutions faced prolonged closures, compelling students and educators alike to transition rapidly to online platforms. This disruption accelerated the adoption of EdTech solutions, creating a booming industry aimed at delivering accessible, flexible, and scalable educational content. The purpose of this paper is to explore the business models and strategic marketing dynamics that have enabled the success of online EdTech companies in India in the post-COVID-19 era.This research investigates the dominant business models within the EdTech industry, such as B2C (business-to-consumer), B2B (business-to-business), and hybrid approaches. The paper also examines the strategic shifts in pricing models, subscription-based services, content accessibility, and partnerships with schools and corporates. Additionally, it explores how these companies adapted their marketing strategies to target diverse demographics, leveraging digital marketing, influencer partnerships, and localized content to build brand awareness and customer trust.By analyzing case studies of key players in the Indian EdTech landscape and interviewing industry experts, this paper provides insights into the strategic approaches that companies are employing to retain competitive advantage, overcome challenges such as high customer acquisition costs, and address issues of educational equity and access. Ultimately, this study seeks to illuminate the potential for sustainable growth in India’s EdTech market by examining the factors that contribute to business resilience and customer engagement in a post-pandemic world.This abstract covers the essential themes and methodologies of the paper, providing a snapshot of the study’s scope, key areas of focus, and intended outcomes Keywords- Edtech, sustainable, business,consumer

Edtech, sustainable, business,consumer

"Exploring the Online EdTech Business Model and Strategic Marketing Dynamics in Post-COVID-19 India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.d547-d565, November-2024, Available :http://www.jetir.org/papers/JETIR2411364.pdf

"Exploring the Online EdTech Business Model and Strategic Marketing Dynamics in Post-COVID-19 India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppd547-d565, November-2024, Available at : http://www.jetir.org/papers/JETIR2411364.pdf