• Aishwarya C. R.
• Dr Hema patil

Abstract In an era where sustainable development is increasingly prioritized, purpose-driven businesses play a vital role in aligning commercialsuccess with positive societal impact. Small businesses, in particular, are uniquely positioned to drive sustainable development due to their flexibility, community focus, and ability to quickly adopt innovative practices. This research examines the impact of social media influencer marketing as a strategic tool for enhancing brand loyalty among customers of purpose-driven small businesses. The study explores how small businesses leverage influencer marketing to effectively communicate their commitment to sustainability, thereby fostering deeper connections with environmentally and socially conscious consumers. Through the analysis of case studies and customer feedback, the research highlights the ability of influencers to authentically convey a brand’s purpose, enhancing customer trust and loyalty. The findings suggest that when small businesses use influencer marketing to align their messaging with sustainable values, they not only increase brand awareness but also reinforce customer loyalty and contribute to broader sustainable development goals. This paper emphasize the critical role of innovative marketing strategies in helping small businesses build strong, purpose-driven brands that support a sustainable future.

Key words: Influencer Marketing, Brand Loyalty, Small Businesses, Sustainable Development, Purpose-Driven

""Transforming Purpose-Driven Small Businesses Through Social Media Influencer Marketing for Sustainable Brand Loyalty"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.e224-e231, November-2024, Available :http://www.jetir.org/papers/JETIR2411427.pdf

""Transforming Purpose-Driven Small Businesses Through Social Media Influencer Marketing for Sustainable Brand Loyalty"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppe224-e231, November-2024, Available at : http://www.jetir.org/papers/JETIR2411427.pdf