• Jithin Scaria
• Safiya Muneer
• Aysha P T
• Adhya Manikandan

This research explores the impact of digital marketing on promoting sustainable farming practices in Kerala, focusing on the role of e-commerce and Direct-to-Consumer (D2C) platforms. The study examines how digital tools empower farmers by enhancing market access, minimizing post-harvest losses, and promoting eco-friendly practices. By leveraging digital platforms like Farmers Fresh Zone, farmers can directly connect with consumers, reducing waste and optimizing resource use. The paper highlights the benefits of crop diversification, organic farming, and access to sustainable certifications. It also emphasizes the importance of data-driven insights, knowledge-sharing platforms, and the role of community support in fostering sustainable agriculture. The findings indicate that digital marketing facilitates the adoption of sustainable practices while enhancing economic viability and environmental stewardship in Kerala's agricultural sector.

Digital Agriculture, E-commerce, Farmers Fresh Zone, Kerala Agriculture, Farmer Empowerment, Sustainable Practices

"Digitalization of Agricultural Marketing in Kerala: Empowering Farmers Through E-Commerce and Direct- To- Consumer Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.e378-e386, November-2024, Available :http://www.jetir.org/papers/JETIR2411440.pdf

"Digitalization of Agricultural Marketing in Kerala: Empowering Farmers Through E-Commerce and Direct- To- Consumer Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppe378-e386, November-2024, Available at : http://www.jetir.org/papers/JETIR2411440.pdf