• Dr T Chandrasekhar Yadav
• GUDAVALLI.JAHNAVI (2200560137)
• BALARAJU.VENKATA SIDDARTHA(2200560193)
• MATCHA.MOULI SRI CHARAN(2200560082)
• AMMISETTY.AVINASH(2200560160)

In the rapidly evolving digital landscape, consumers engage with content across multiple devices, creating challenges and opportunities for marketers. This study examines cross-platform marketing strategies aimed at maximizing consumer reach and engagement. Using a quantitative approach, data was collected from 1,000 respondents to explore device usage patterns, platform preferences, and the effectiveness of integrated marketing efforts. The study reveals the significance of cohesive brand messaging, the role of personalization, and the integration of analytics in creating impactful campaigns. Findings provide actionable insights for marketers to optimize strategies for a multi-device ecosystem, ensuring higher ROI and customer satisfaction.

"A Study on Cross-Platform Marketing Strategies: Maximizing Reach in a Multi-Device World", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.e399-e408, November-2024, Available :http://www.jetir.org/papers/JETIR2411443.pdf

"A Study on Cross-Platform Marketing Strategies: Maximizing Reach in a Multi-Device World", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppe399-e408, November-2024, Available at : http://www.jetir.org/papers/JETIR2411443.pdf