• PADMAKALA M

Nowadays, Attitude analysis makes it possible to describe and account for consumer behavior with reference to marketed goods or services. The main objective of consumer attitude is attitude quantification i.e., constructing a scale of measurement that would allow quantitative description of relations between evaluations of individual products. This study aims to assess customers’ attitude towards online shopping through internet banking. It explores the attitudinal influencing the factors such as ease of use, security, privacy and risk factor among the respondents due to difference in their degree of awareness on online shopping through internet. The findings of the study indicate that customers prefer online shopping as internet banking gains moment.

"RURAL CONSUMER’S BEHAVIOURAL SATISFACTION AND ATTITUDE TOWARDS ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.f405-f420, November-2024, Available :http://www.jetir.org/papers/JETIR2411545.pdf

"RURAL CONSUMER’S BEHAVIOURAL SATISFACTION AND ATTITUDE TOWARDS ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppf405-f420, November-2024, Available at : http://www.jetir.org/papers/JETIR2411545.pdf