• Mr.M.Sambath
• Elaventhan V
• Sathish Kumar S
• Sathiya S
• Vetrivel V

A major global shift in marketing methods has been brought about by the advancement of technology, particularly with the arrival of the Internet. The aforementioned shift has not only brought about a revolution in traditional marketing tactics but has also transformed the nature of customer-company connections, leading to the emergence of virtual marketplaces on the digital frontier. This paper examines the ways in which the digital revolution is impacting consumer behavior, with a specific emphasis on the Indian market. Considering that India has the second-highest percentage of internet users worldwide and that the number of online transactions has significantly increased, it is critical that we comprehend how consumer behavior is evolving in the digital era. The goal of this research is to investigate the underlying assumptions that underlie customers' choices of products and how they make decisions.

Consumer Behavior, Digital Marketing, Online Shopping, Internet Users, E-commerce, Decision Making

"E-COMMERCE FAKE ADVERTISEMENTS ELIMINATION SYSTEM ON USER BEHAVIOUR DATA MINING FROM SERVER ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.g343-g350, November-2024, Available :http://www.jetir.org/papers/JETIR2411632.pdf

"E-COMMERCE FAKE ADVERTISEMENTS ELIMINATION SYSTEM ON USER BEHAVIOUR DATA MINING FROM SERVER ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppg343-g350, November-2024, Available at : http://www.jetir.org/papers/JETIR2411632.pdf