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December-2024
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2412013
Registration ID:
551634
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Title
EXPLORING CONSUMER PREFERENCES AND TRENDS IN CAR ACCESSORIES: INSIGHTS INTO SAFETY, QUALITY, AND INNOVATION
Abstract
This study explores the customer preferences towards the car accessories, analysing data collected on various aspects such as frequency of use, preferences for types of accessories, and the factors influencing purchasing decisions. The research focuses on understanding the importance of car accessories in enhancing safety, comfort, convenience, maintenance, and technology integration. Key findings reveal that safety features are the most valued attribute, with many drivers prioritizing durability and high-quality materials in their purchases. Accessories like all-weather rubber mats and car air fresheners were found to be among the most commonly used, reflecting drivers' emphasis on protection and comfort. The study also highlights the growing importance of advanced features and compatibility with specific car models, suggesting a shift towards more tailored and technologically enhanced products. Additionally, the analysis indicates that while price is a consideration, it is secondary to safety, quality, and functionality. The findings suggest that manufacturers should focus on producing high-quality, feature-rich, and vehicle-specific accessories to meet consumer expectations.
Key Words
Car Accessories, Compatibility, Technology.
Cite This Article
"EXPLORING CONSUMER PREFERENCES AND TRENDS IN CAR ACCESSORIES: INSIGHTS INTO SAFETY, QUALITY, AND INNOVATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.a118-a125, December-2024, Available :http://www.jetir.org/papers/JETIR2412013.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"EXPLORING CONSUMER PREFERENCES AND TRENDS IN CAR ACCESSORIES: INSIGHTS INTO SAFETY, QUALITY, AND INNOVATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppa118-a125, December-2024, Available at : http://www.jetir.org/papers/JETIR2412013.pdf
Publication Details
Published Paper ID: JETIR2412013
Registration ID: 551634
Published In: Volume 11 | Issue 12 | Year December-2024
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.42460
Page No: a118-a125
Country: GUNTUR, ANDHRA PRADESH, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2412013
Published Paper PDF: https://www.jetir.org/papers/JETIR2412013
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