• Dr. Swaty

E-commerce initiatives in rural areas have emerged as pivotal drivers of economic development, reshaping traditional business landscapes and providing rural entrepreneurs with unprecedented opportunities. In diverse corners of the world, innovative platforms have catalysed transformative changes, offering a spotlight on the untapped potential of rural economies. Case studies reveal instances where online marketplaces tailored to local needs have facilitated the direct sale of agricultural produce, handcrafted goods, and indigenous products. These initiatives not only bridge the gap between rural producers and consumers but also empower local businesses to showcase their offerings on a global stage. Moreover, the advent of mobile-based e-commerce platforms has proven particularly impactful in regions with limited access to traditional banking, facilitating secure transactions and financial inclusion. This research paper explores the pivotal role of e-commerce in fostering rural economic development. Investigating the impact of online marketplaces, digital connectivity, and e-payment systems, the study delves into how these elements contribute to job creation, market accessibility, and overall economic sustainability in rural area and aims to illuminate the dynamic role played by digital platforms in fostering a more inclusive global market.

E-Commerce, Rural Economic Development, Digital Connectivity, Economic Sustainability.

"Prospects and Challenges of E-Commerce in Rural India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.b383-b388, December-2024, Available :http://www.jetir.org/papers/JETIR2412134.pdf

"Prospects and Challenges of E-Commerce in Rural India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppb383-b388, December-2024, Available at : http://www.jetir.org/papers/JETIR2412134.pdf