• Pooja kumari
• Dr. Anil Saxena

Bancassurance is an arrangement between a bank along an insurance provider that permits that company to market its goods to the bank's customers. Both businesses may benefit from this collaboration arrangement. Selling insurance products helps banks make more money, and insurance companies grow their clientele without hiring more salespeople. By providing a variety of financial products and bringing in extra money, this strategy benefits banks as well as insurance firms. The government programs that provide the insurance product Bancassurance are PMSBY (Pradhan Mantri Suraksha Bima Yojana) and PMJJBY (Pradhan Mantri Jeevan Jyoti Bima Yojana). As a result, more people became financially included. Although it started slowly, although it started slowly, India's insurance market has been steadily growing since 2001–2002. The penetration of life insurance increased significantly between 2006–07 and 2009–10, after which it remained steady. All things considered, Bancassurance has a great deal of potential to improve financial inclusion in India. This methodology can help create a population that is more empowered and financially secure by tackling the issues and putting best practices into action.

Bancassurance, Pradhan Mantri Surkasha Bima Yojana (PMSBY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)

"Impact on Financial Inclusion with the help of Bancassurance in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.b575-b580, December-2024, Available :http://www.jetir.org/papers/JETIR2412154.pdf

"Impact on Financial Inclusion with the help of Bancassurance in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppb575-b580, December-2024, Available at : http://www.jetir.org/papers/JETIR2412154.pdf