• Ayan Chattoraj
• Dr Mukesh Singh

The impact of COVID-19 on the performance of restaurants through the lens of market orientation components: customer orientation, competitor orientation, and inter-functional coordination. Prior to the pandemic, customer orientation strategies focused on understanding consumer preferences, enhancing service quality, and fostering loyalty. Competitor orientation helped restaurants differentiate themselves through menu innovation and market positioning, while inter-functional coordination ensured seamless operations and high service standards. These components collectively enabled restaurants to thrive in a competitive market. The onset of COVID-19, however, disrupted the industry, leading to shifts in consumer behavior and operational priorities. Customer orientation adapted as safety and convenience became paramount, pushing restaurants to offer contactless services, emphasize hygiene, and engage digitally. Competitor orientation evolved, with a focus on digital transformation, delivery services, and alternative revenue streams to stay competitive. Inter-functional coordination became crucial for adjusting workflows to manage new safety protocols and increased online demand. Post-COVID, restaurants that successfully adapted their market orientation to meet changing consumer needs and competitive pressures showed greater resilience and improved performance. This study highlights how the adaptability of market orientation components helped restaurants navigate the pandemic’s challenges, offering insights for sustained success in a transformed industry landscape. The findings underscore the importance of market-oriented strategies for restaurant resilience and adaptability in times of crisis.

Customerorientation,Competitororientation,Marketpositioning, Consumer behaviour, Workflow

"Pre and post covid 19 on the performance of restaurants based on Market orientation components", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.d265-d275, December-2024, Available :http://www.jetir.org/papers/JETIR2412332.pdf

"Pre and post covid 19 on the performance of restaurants based on Market orientation components", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppd265-d275, December-2024, Available at : http://www.jetir.org/papers/JETIR2412332.pdf