• Dr. ASHA T JACOB

Advances in healthcare and increased awareness of wellness have led to a rise in life expectancy. Consequently, it has become crucial to have a financial safety net to ensure a secure future. While saving money is a traditional approach, individuals are now opting to invest their savings strategically in various assets. Savings refer to the surplus amount left over after deducting consumer expenses from one's disposable income. This excess amount is typically set aside to meet short-term or emergency needs. Investment, on the other hand, involves allocating money with the expectation of generating additional income or appreciating capital. Investments carry a higher level of risk and potential return compared to savings. Individuals invest their savings to achieve objectives such as profit, security, stable income, and safety.There are numerous investment avenues available, including equities, bonds, fixed deposits, post office savings, systematic investment plans, insurance policies, real estate, mutual funds, and precious metals like gold and silver.This study aims to examine the savings habits and investment patterns of salaried employees in Rajakkad gramapanchayath, with a specific focus on Idukki district. By investigating how employees invest their savings and identifying the most preferred investment options, this research will provide valuable insights into the financial behavior of salaried individuals in the region.The population of study consisted of salaried employees of Govt, public and private sectors in Rajakkad ,Idukki district of Kerala. Sample size was limited to 50 for collecting data from selected salaried employees in Rajakkad and the study was descriptive and inferential in nature. The study was conducted for a period of 3 months. The data has been collected, arranged, analyzed and interpreted using appropriate statistical and mathematical tools like percentage, average, frequency, T-test, ANOVA, and a software package named Statistical Package for Social Science (SPSS). This study reveals that investors are relatively unaware of investment options like Systematic Investment Plans (SIPs) and cryptocurrencies, instead preferring traditional bank savings. Although all respondents reported having savings, the amounts could be improved. The primary motivations for investment were future security, emergency funding, and children's education. Notably, respondents expressed overall satisfaction with their chosen investment options. In conclusion, the savings habits and investment patterns of salaried employees are satisfactory, as they are content with their current investment schemes.

Saving habit, Investment pattern, Investment Avenues, Objectives of investment, Factors affecting investment decision

"A STUDY ON THE SAVINGS HABIT AND INVESTMENT PATTERN OF SALARIED EMPLOYEES IN RAJAKKAD PANCHAYATH, IDUKKI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.e275-e286, December-2024, Available :http://www.jetir.org/papers/JETIR2412430.pdf

"A STUDY ON THE SAVINGS HABIT AND INVESTMENT PATTERN OF SALARIED EMPLOYEES IN RAJAKKAD PANCHAYATH, IDUKKI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppe275-e286, December-2024, Available at : http://www.jetir.org/papers/JETIR2412430.pdf