• Dr . P. Divakara Rao

The liberalization of the Indian insurance sector in the early 2000s introduced private players into a market previously monopolized by the Life Insurance Corporation of India (LIC). The Indian life insurance market has seen significant evolution since the liberalization of the insurance sector in 2000, leading to increased competition between the public sector Life Insurance Corporation of India (LIC) and private life insurance companies. This paper explores the evolution of India’s life insurance sector post-liberalization, analysing total premium trends between public (LIC) and private life insurance companies over the past two decades, with a focus on growth trends, statistical consistency, and comparative performance. This comparative study provides insights into the transformative impact of liberalization on India’s life insurance sector while identifying challenges and opportunities for both public and private insurers. Future research can delve deeper into consumer behaviour, digital innovations, and geographic disparities to provide a holistic understanding of the industry’s evolution.

Life Insurance, Total Premium, LIC, Private Insurers, Growth, Indian Insurance Market

"THE EVOLUTION OF TOTAL PREMIUM BUSINESS IN INDIAN LIFE INSURANCE: PUBLIC AND PRIVATE SECTOR PERSPECTIVES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.f561-f566, December-2024, Available :http://www.jetir.org/papers/JETIR2412565.pdf

"THE EVOLUTION OF TOTAL PREMIUM BUSINESS IN INDIAN LIFE INSURANCE: PUBLIC AND PRIVATE SECTOR PERSPECTIVES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppf561-f566, December-2024, Available at : http://www.jetir.org/papers/JETIR2412565.pdf