• PUSHPALATHA B

Abstract: Co-operative banks are financial institutions established on the principles of cooperation, mutual assistance, and community service. They operate to meet the financial needs of their members, who are also their owners. These banks are guided by democratic principles, where decisions are made collectively, and profits are shared among members or reinvested to serve the community. Co-operative banks are typically organized to provide credit and banking services to rural and urban communities, especially small-scale businesses, farmers, and individuals who might not easily access conventional banking services. Customer satisfaction plays a pivotal role in ensuring the success of Co-operative banks. It refers to the extent to which customers are satisfied with the services they receive, including their rights, safety, and access to information. The Co-operative banking system in India is characterized by its extensive grassroots-level network. Customer satisfaction is a critical factor for success in this service-oriented sector, including Co-operative banking. Meeting the evolving needs of members fosters long-term relationships and sustainable growth. This paper seeks to analyze various aspects of customer satisfaction, identify areas for improvement, and develop strategies to enhance the overall banking experience for members.

: Co-operative Banks, Customer satisfaction, Agriculture

"A Study on Customer Satisfaction on Banking Services in Agricultural Co-operative Society.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.f707-f713, December-2024, Available :http://www.jetir.org/papers/JETIR2412580.pdf

"A Study on Customer Satisfaction on Banking Services in Agricultural Co-operative Society.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppf707-f713, December-2024, Available at : http://www.jetir.org/papers/JETIR2412580.pdf