• Achalu Teshome Sondessa
• Dr. Mohammed Arshad
• Berhanu Borj

The purpose of this dissertation is to provide a better understanding of the effect of point of sale machine services on bank performance in selected banking sectors of Ethiopia from a mediating role customers’ intention perspective. This article has been divided into four parts: introduction, literature, methodology, discussion, and finding sections. Initially, for achieving this article, pragmatic research philosophy, a mixed research approach, and a sequential explanatory design—abdicative research strategy—a cross-sectional design one-time survey have been considered. for quantitative SEM, AMOS, and SPSS version have been used for data analysis. The total sample size used in this article is 400 respondents and responses. From the analysis of data, the survey results indicated that Point of sale machines services have significant positive effect on the performance of banks. The article suggests that bank executives should consider the needs digital marketing services from the viewpoint of consumers. This article finding has been useful in assisting banks in resolving issues related to point of sale machines services. The results of the survey showed that how much Ethiopian digital marketing services had progressed. It's similar, though, to toddlers who were going through a critical time and required round-the-clock care.

Point of sale machines, customer intention, bank performance.

"THE EFFECT OF POINT OF SALE MACHINES ON BANKING PERFORMANCE WITH THE MEDIATING ROLE OF CUSTOMER INTENTION: A CASE OF SELECTED COMMERCIAL BANKS IN BORENA, SOUTHERN ETHIOPIA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.f842-f859, December-2024, Available :http://www.jetir.org/papers/JETIR2412593.pdf

"THE EFFECT OF POINT OF SALE MACHINES ON BANKING PERFORMANCE WITH THE MEDIATING ROLE OF CUSTOMER INTENTION: A CASE OF SELECTED COMMERCIAL BANKS IN BORENA, SOUTHERN ETHIOPIA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppf842-f859, December-2024, Available at : http://www.jetir.org/papers/JETIR2412593.pdf