• DR ABHISHEK MAJHI

The marketing of fish and fishery products in four markets within the Purulia district was examined between January 2024 and July 2024. Data were gathered from four distinct markets, involving interviews with 40 traders (retailers), 10 from each market, conducted at the market centers. A survey questionnaire was developed, pre-tested, and ultimately used to collect data. The data collection process involved questionnaire interviews and focus group discussions in the three fish markets. Three types of marketing channels were identified in these markets. The supply chain from fishermen to consumers included several intermediaries such as local traders, agents/suppliers, retailers, and consumers. A shorter marketing chain, involving only fish farmers, retailers, and consumers, was found to be more advantageous for fish producers. Various fish species were available in the markets, including Indian major carps like Rahu, Catla, Mrigal, and exotic species like Silver Carp, Grass Carp, Common Carp, Tilapia, and Pangas. Fish prices varied based on size, weight, season, availability, species quality, and fish size. The markets also offered different types of Marine fish, Prawn, Shrimp and Crab also. Retailers reported several challenges in fish marketing, including inadequate storage facilities, poor ice supply, exploitation by middlemen, lack of capital, and insufficient infrastructure.

Fish Market, Fish Marketing System, Economic Upliftment, Purulia, West Bengal

"AN ANALYSIS OF THE FISH MARKET AND MARKETING SYSTEM IN PURULIA DISTRICT, WEST BENGAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.g36-g41, December-2024, Available :http://www.jetir.org/papers/JETIR2412606.pdf

"AN ANALYSIS OF THE FISH MARKET AND MARKETING SYSTEM IN PURULIA DISTRICT, WEST BENGAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppg36-g41, December-2024, Available at : http://www.jetir.org/papers/JETIR2412606.pdf