• DR. K LOKESWARI
• PRIYANKA D
• APARNA D J

The main objective of this research is to analyse the impact of advertisements on consumer behaviour with reference to cosmetics. Everybody interacts with advertising at some point in their lives. Those who use it privately may also use it for work purposes. Many people respond to commercials, too. In all aspects of life, they value having options at their fingertips. In order to effectively interact with their target audience and the broader public and convince them to purchase their goods or services, businesses employ a number of essential techniques, including advertising. In this research study, survey research design was employed to evaluate the impact of advertising on buying behaviour of consumer with reference to cosmetics. For this research, we only utilized primary data that are collected through an online questionnaire survey. The questionnaire survey was conducted among 143 individuals, targeting only women in Coimbatore city covering variety age groups, educational levels, and other demographics. To ensure that the data was representative of the targeted population, convenience sampling was used to select the survey participants. The findings suggest that there is significance between the age and the buying cosmetic products and also there is significance between the age and the usage of cosmetic products. It is also founded that there is no significant relationship between the educational qualification and the usage of cosmetic products. It is also founded that Television Advertisement has its impact on its consumer buying cosmetic products.

Impact, Advertisement, Buying Behaviour, Cosmetics.

"IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMER WITH REFERENCE TO COSMETICS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.g89-g104, December-2024, Available :http://www.jetir.org/papers/JETIR2412613.pdf

"IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMER WITH REFERENCE TO COSMETICS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppg89-g104, December-2024, Available at : http://www.jetir.org/papers/JETIR2412613.pdf