• Dr ANAND K

As marketers spend their communications dollars in numerous media, the need to determine the effectiveness of these expenditures becomes increasingly important. Both clients and agencies are continually striving to determine whether their communications are working and how well they are working relative to other options.. Unfortunate, there seems to be little agreement on the best measures to use. Almost everyone agrees that research is required, but they disagree on how they should be conducted and how the result should be used. At the same time, companies and organizations are working together in an attempt to provide answers to these questions. Measuring the effectiveness of the promotional program is a critical element in the promotional planning process. Research allows the marketing manager to evaluate the performance of specific program elements and provides input into the next period’s situation analysis. It is a necessary ingredient to continuing planning process, yet it is often not carried out. Measuring the effects of advertising, because much more time and effort have been expended developing evaluation measure in advertising than in the other promotional areas. To measuring the effectiveness of advertising or assess the various strategies before implementing them. Advertising should not be an exception, it is important to determine how well the communications program is working and to measure this performance against some standards.

advertisement, effectiveness, DTH industry

"THE RELIABILITY OF TV ADVERTISEMENT An Analysis of the DTH Communication Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.g206-g218, December-2024, Available :http://www.jetir.org/papers/JETIR2412622.pdf

"THE RELIABILITY OF TV ADVERTISEMENT An Analysis of the DTH Communication Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. ppg206-g218, December-2024, Available at : http://www.jetir.org/papers/JETIR2412622.pdf