• Vidhi Trivedi
• Dr. Snehal Patel

The mutual fund industry has witnessed significant evolution in its marketing strategies, transitioning from traditional advertising to digital platforms. This paper explores the comparative impact of traditional and digital media on mutual fund investment decisions. Using a survey of 1,000 investors and secondary data analysis, we examine how diverse marketing channels influence investor behavior and preferences. The findings underscore the growing prominence of digital marketing, particularly among younger, tech-savvy investors, while traditional media retains relevance among older demographics. The study provides strategic recommendations for mutual fund companies to optimize their marketing approaches, combining the strengths of both media types.

Mutual Fund, investor, traditional media, digital media, cross generational trends.

"The Role of Marketing Strategies in Influencing Mutual Fund Investment Decisions: A Comparative Analysis of Traditional and Digital Media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.h100-h103, December-2024, Available :http://www.jetir.org/papers/JETIR2412713.pdf

"The Role of Marketing Strategies in Influencing Mutual Fund Investment Decisions: A Comparative Analysis of Traditional and Digital Media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. pph100-h103, December-2024, Available at : http://www.jetir.org/papers/JETIR2412713.pdf