• KOKILA H.S

Recent developments in the fields of Internet and Information Technology have led to the tremendous development in the field of business. Electronic commerce supports customers to get goods and services without wasting time and energy, supplying of services and commodities, provides business information, manages business transactions and maintaining a bond between suppliers, customers and vendors with the help of telecommunication networks. India has witnessed a major change in digitalization in the last few years and this has given a rise to fresh business opportunities by evolving various business models. The purpose of this paper is to understand conceptual framework of E commerce which has focussed on frame work of E commerce along with various factors influencing E commerce.

E-Commerce, Consumer Behaviour, Online Shopping

"AN OVERVIEW OF E- COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.h414-h418, December-2024, Available :http://www.jetir.org/papers/JETIR2412748.pdf

"AN OVERVIEW OF E- COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. pph414-h418, December-2024, Available at : http://www.jetir.org/papers/JETIR2412748.pdf