• Dr Neethu Suraj
• Soumya K

Purpose: This study explores the study of digital marketing in respect of e commerce, e commerce means buying and selling process with help of internet and new digital gadgets using the internet facility. While using the internet and using new technology there arises various types of difficulties, to overcome these difficulties business strategies maker takes certain decision to overcome from these issues Design: this paper focus on the digital marketing for business and consumer using online marketing this paper is about information gathered from literature review using google scholar, Shodh ganga journals many other. Digital marketing can give opportunities with the help of digital aspects like online selling of products many companies introduce environment products are sold in retail market and online market Finding: companies are following strategies in respect of the e commerce strategies will help to reduce cost and strategies adapted to meet customer demand and satisfaction while using the E commerce. It is very difficult to implement but it can contribute to increase profitability of business Originality /value: Now a days current issues related to the digital market makes business to implement strategies which will help to reduce problems related to e-commerce many strategies will enhance profit customer satisfaction

Digital marketing, products, E commerce contemporary issues technology

"DIGITAL MARKETING STRATEGIES IN RESPECT OF E -COMMERCE AND ITS CONTEMPORARY ISSUES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.h419-h422, December-2024, Available :http://www.jetir.org/papers/JETIR2412749.pdf

"DIGITAL MARKETING STRATEGIES IN RESPECT OF E -COMMERCE AND ITS CONTEMPORARY ISSUES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. pph419-h422, December-2024, Available at : http://www.jetir.org/papers/JETIR2412749.pdf