• Dr. Ajay Kumar Singh
• Ms.Lucky Parashar

Abstract This study explores the transformative role of media in shaping narratives of women empowerment in the digital age. With the advent of digital platforms, the representation and advocacy of women’s rights have undergone a paradigm shift, yet barriers such as digital inequality, cyber harassment, and systemic biases persist. The research critically examines how digital media fosters women empowerment by amplifying marginalized voices and driving global campaigns like #MeToo and #HeForShe. Employing qualitative methods, including content analysis and in-depth interviews with media professionals and activists, this paper highlights the dual nature of media as both an enabler and a challenge. The findings suggest that while digital platforms provide unprecedented opportunities for advocacy and inclusivity, structural and cultural barriers must be addressed to maximize their potential. The study contributes to the discourse on gender and media, offering actionable recommendations for policymakers and media practitioners

Keywords: Women Empowerment, Digital Media, Media Narratives, Gender Equality, Cyber Harassment, Social Media Campaigns, Digital Inclusion, Feminist Advocacy.

"“Breaking Barriers: The Role of Media in Shaping Narratives of Women Empowerment in the Digital Age”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.h584-h596, December-2024, Available :http://www.jetir.org/papers/JETIR2412769.pdf

"“Breaking Barriers: The Role of Media in Shaping Narratives of Women Empowerment in the Digital Age”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. pph584-h596, December-2024, Available at : http://www.jetir.org/papers/JETIR2412769.pdf