• Vivek Kumar
• Dr. Priyanka Vashisht

Two of the popular data analytics tools applied in this study are Power BI and Tableau. The study mainly discussed business intelligence and data visualization. The scope of the study is the comparative analysis of these technologies for the present and near future generations, critically on the elements of usability, ability to integrate data, performance, visualization features, and cost-effectiveness. By conducting a number of real-world experiments and evaluating use scenarios, I examine in this study how these technologies support interactive dashboards, manage large datasets, and facilitate decision-making [1]. The findings illustrate both the benefits and drawbacks of Power BI and Tableau, as well as how well they can be applied to different business objectives and user preferences. The results are intended to assist businesses and data.

Power BI, Data Analytics, Tableau, database, business Intelligence, Dashboards

"A Comparative Study of Data Analytics Tools: Power BI vs. Tableau", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.a975-a982, January-2025, Available :http://www.jetir.org/papers/JETIR2501123.pdf

"A Comparative Study of Data Analytics Tools: Power BI vs. Tableau", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. ppa975-a982, January-2025, Available at : http://www.jetir.org/papers/JETIR2501123.pdf