• PEDDINA SAI HARISH
• Dr. Surjeet Dalaal

The innovative generative AI engine Salesforce Einstein GPT, which is a part of the Salesforce CRM platform, is examined in this article. By using AI to automate processes, produce insights, and customize customer interactions, Einstein GPT is revolutionizing the way companies communicate with their clientele. Intelligent replies, contextual insights, and natural language comprehension are important elements that provide firms a competitive edge, boost operational effectiveness, and enhance customer happiness. The study explores particular use cases in a number of sectors, including marketing, sales, service, and field service. Additionally, it highlights Einstein GPT's extensive influence on the CRM ecosystem by talking about how it integrates with a number of Salesforce products, like as Service Cloud, Sales Cloud, Field Service, Marketing Cloud, Tableau, Slack, and Apex. The article ends by highlighting Einstein GPT's revolutionary potential to improve customer relationship management and set a new benchmark for AI-powered CRM systems.

"Salesforce Einstein GPT is Pioneering Generative AI in CRM Technology", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.d441-d444, January-2025, Available :http://www.jetir.org/papers/JETIR2501347.pdf

"Salesforce Einstein GPT is Pioneering Generative AI in CRM Technology", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. ppd441-d444, January-2025, Available at : http://www.jetir.org/papers/JETIR2501347.pdf