• SOHINI PRIYA

In today's rapidly evolving business landscape, the term "business transformation" has become more than just a buzzword; it's a strategic imperative. With the relentless march of digital technology, companies across the globe are rethinking their operations, processes, and strategies to thrive in the digital economy. In this paper, we'll explore the concept from CSR to business transformation in the context of the digital economy, its driving forces, key components, and the strategies needed to succeed. This research paper explores the relationship between CSR and business transformation in the digital economy. It highlights the need for businesses to consider social and environmental impacts alongside technological advancements. By adopting sustainable practices throughout the value chain, promoting digital inclusion, ensuring data privacy and security, and addressing ethical implications, companies can create shared value for stakeholders and society. This research paper also emphasizes the potential benefits of aligning CSR with digital transformation. Although, it cautions against using CSR as a mere marketing tool, emphasizing the importance of genuine commitment to social and environmental responsibility. It highlights the unique opportunity presented by the digital economy for businesses to drive growth and innovation while contributing positively to society. By integrating CSR principles into their digital transformation strategies, companies can shape a more sustainable and inclusive future. Key words: Corporate Social Responsibility, business transformation, digital economy, opportunities and challenges

Corporate Social Responsibility, business transformation, digital economy, opportunities and challenges

"FROM CSR TO BUSINESS TRANSFORMATION IN DIGITAL ECONOMY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.d612-d620, January-2025, Available :http://www.jetir.org/papers/JETIR2501373.pdf

"FROM CSR TO BUSINESS TRANSFORMATION IN DIGITAL ECONOMY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. ppd612-d620, January-2025, Available at : http://www.jetir.org/papers/JETIR2501373.pdf