• Dr Kinjalkumar Narendrabhai Mistri
• Dr Mahesh K Patel

• In the contemporary digital landscape, marketing strategies have undergone significant transformations, emphasizing consumer-centric approaches and technological advancements. • This study explores emerging digital marketing trends and their impact on consumer behavior and market expansion, with a particular focus on Indian consumers. • By analyzing primary data from 95 respondents and secondary data from existing literature, the research identifies the key factors influencing consumer engagement, online purchasing behavior, and the strategic role of digital marketing in market growth. • The findings highlight the critical importance of personalization, social media engagement, and technological integration in shaping consumer preferences and driving market expansion.

Digital Marketing, Consumer Behavior, Market Expansion, Social Media, Online Trends

""Analyzing the Influence of Digital Marketing Trends on Consumer Behavior and Market Expansion in the FMCG Sector: A Study of Gujarat"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.d740-d746, January-2025, Available :http://www.jetir.org/papers/JETIR2501388.pdf

""Analyzing the Influence of Digital Marketing Trends on Consumer Behavior and Market Expansion in the FMCG Sector: A Study of Gujarat"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. ppd740-d746, January-2025, Available at : http://www.jetir.org/papers/JETIR2501388.pdf