• Shivani Anand
• Prof. Dr. Mahesh Chandra Prasad

This comprehensive analysis carefully examines the decade-wise evolution of e-commerce in India, from its emergence in the early 2000s to its current state in the 2020s. Through a detailed exploration of technological advancements, consumer behaviour shifts, regulatory frameworks, and industry trends, this study offers an integrated perspective on the e-commerce sector's growth in the Indian market. The 2000s saw the arrival of e-commerce, marked by the establishment of key players and initial consumer acceptance. The 2010s noticed exponential growth, driven by mobile technology penetration and rising internet accessibility. In the 2020s, the sector faced unique challenges and opportunities, including regulatory reforms and a surge in digital embracement due to the global pandemic. This study is based on secondary data, and findings are derived from the thematic analysis of qualitative data. This comprehensive analysis provides valuable insights for businesses, policymakers, and researchers seeking to understand the evolution of e-commerce in India, paving the way for informed strategies and policies in the rapidly evolving market.

-commerce, India, transformation, technology, digital embracement, pandemic.

"Decade-wise Transformation of E-Commerce in India: A Comprehensive Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.e105-e114, January-2025, Available :http://www.jetir.org/papers/JETIR2501414.pdf

"Decade-wise Transformation of E-Commerce in India: A Comprehensive Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. ppe105-e114, January-2025, Available at : http://www.jetir.org/papers/JETIR2501414.pdf