• MONIKA A
• Dr. T. UNNAMALAI

The study examines the factors influencing the buying behaviour of instant food products among consumers in Tiruchirappalli district. This study’s data collection is based on a convenient sampling method. Percentage analysis, Mean and standard deviation are the statistical tools applied for the data analysis. It is concluded that products that are easy to prepare and store, have no harmful effects, are available at any time, require few additional ingredients, and have no artificial preservation are the key factors that influence a consumer's buying behaviour towards instant food products. However, longer shelf life and space efficiency are less emphasized in terms of satisfaction.

Buying Behavior, Instant Food, Consumer Satisfaction, Tiruchirappalli, Brand Preference

"EXPLORING THE DETERMINANTS OF INSTANT FOOD PRODUCT PURCHASE AMONG CONSUMERS IN TIRUCHIRAPPALLI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.f197-f201, January-2025, Available :http://www.jetir.org/papers/JETIR2501522.pdf

"EXPLORING THE DETERMINANTS OF INSTANT FOOD PRODUCT PURCHASE AMONG CONSUMERS IN TIRUCHIRAPPALLI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. ppf197-f201, January-2025, Available at : http://www.jetir.org/papers/JETIR2501522.pdf