• Ms.Sivapriya Sriram
• Ms.K.G.L.A.N.S.Jayawardhana

This study has been undertaken to investigate the audience's perception regarding the reporting on sportswomen and women’s sports in Sri Lankan mass media. An open-ended questionnaire was distributed among 25 undergraduates who are members of the Faculty Sports Club of the Trincomalee Campus, Eastern University, Sri Lanka. Collected data were analyzed through descriptive analysis based on framing theory, and the findings revealed that Sri Lankan state-owned and private channels (television, radio, and newspaper) do not give adequate coverage for women’s sports news or sportswomen. Compared to radio and newspapers, Sri Lankan television channels allocate more space to women’s sports and sportswomen. One of the state-owned television channels, ‘Channel EYE’, was identified as the main television channel providing more sports reporting than other channels. The achievements of women athletes are telecasted more on state channels like Channel EYE, SLRC, and ITN than on private channels. In comparison to private channels, state-owned radio channels produce more programmes regarding women’s sports and Sri Lankan newspapers publish women’s sports news, nevertheless women’s glamour and beauty get more attention than their bravery in the content of the news stories and this re-enforces the dominant belief on gender in the Sri Lankan society.

Sportswomen, Women’s sports, Reporting, Mass media

"WOMEN’S SPORTS REPORTING IN SRI LANKAN MASS MEDIA: AN AUDIENCE SURVEY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.e342-e348, January-2025, Available :http://www.jetir.org/papers/JETIR2501539.pdf

"WOMEN’S SPORTS REPORTING IN SRI LANKAN MASS MEDIA: AN AUDIENCE SURVEY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. ppe342-e348, January-2025, Available at : http://www.jetir.org/papers/JETIR2501539.pdf