• Arpana Katiyar
• Dr. Manish Dhingra
• Dr. Niraj Kumar Singh

This article investigates service quality strategies implemented by private hospitals in Kanpur, focusing on patient care, facilities, technology integration, and staff training. Employing a mixed-methods research approach, the study combines qualitative insights from hospital administrators, medical staff, and patients with quantitative surveys to assess patient satisfaction levels and identify improvement areas. Service quality strategies encompass patient-centered care, state-of-the-art facilities, technology integration, staff training, and quality assurance. Despite challenges such as resource constraints and regulatory compliance, private hospitals in Kanpur prioritize continuous improvement to deliver superior medical services. Opportunities for enhancing service quality include embracing innovative technologies and fostering collaboration with healthcare stakeholders. By addressing challenges and seizing opportunities, private hospitals can further enhance service quality and elevate healthcare delivery standards in Kanpur.

Service Quality, Private Hospitals, Medical Services, Kanpur, Patient-Centered Care, Technology Integration

"Enhancing Service Quality in Medical Services: A Study of Private Hospitals in Kanpur", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.e481-e488, January-2025, Available :http://www.jetir.org/papers/JETIR2501557.pdf

"Enhancing Service Quality in Medical Services: A Study of Private Hospitals in Kanpur", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. ppe481-e488, January-2025, Available at : http://www.jetir.org/papers/JETIR2501557.pdf