• Ms. Rupinder Kaur
• Amandeep Kaur

Demand determines the volume of a good or a service that the society approves to buy at given prices and during a given time frame. This concept is crucial as it enables businesses to anticipate the selling results and helps them to set the appropriate price and decide on the quantities to produce. European demand factors include, but are not limited to, the price of the good/service, income of the consumers, the tastes and preferences of the consumers, and the pricing of associated goods such as complements and substitutes. According to the law of demand, when higher rates prevail for a good or service, demand for that good becomes less due to several factors and vice-versa. When the incomes are high the goods and services demand increases and when the incomes are low the demand diminishes. Also, consumer tastes supply such factor such as the demand; what people want to buy can change reasonably often. Demand can also be influenced by the price related, for instance if exchange rates increase then demand for some products may increase while others may never. Additionally, Social and behavioral changes, advertising strategies, and seasonal changes in the attitude or buying patterns of the consumers can also affect demand. The understanding of these factors is critical in properly managing and directing economic processes.

Key Words: Demand, income, consumers, price

"“A Study towards the factors that affects Demand and its Price”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.e555-e558, January-2025, Available :http://www.jetir.org/papers/JETIR2501566.pdf

"“A Study towards the factors that affects Demand and its Price”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. ppe555-e558, January-2025, Available at : http://www.jetir.org/papers/JETIR2501566.pdf