• Navnath D. Maind
• Nandini V. Ambhore

E-commerce has revolutionized the way businesses operate and consumers shop, increasing convenience and accessibility. But it has also raised serious consumer protection issues, especially in the state of Maharashtra, where the digital economy is thriving. This article explores the legal framework, issues and measures required to protect consumer rights in e-commerce in Maharashtra. The study analyses the current protective measures under the Consumer Protection Act, 2019, Information Technology Act, 2000 and related government regulations and identifies areas for improvement to build a strong consumer protection ecosystem.

"Consumers’ Protection with Special Reference to E-Commerce in Maharashtra", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.a9-a12, February-2025, Available :http://www.jetir.org/papers/JETIR2502002.pdf

"Consumers’ Protection with Special Reference to E-Commerce in Maharashtra", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. ppa9-a12, February-2025, Available at : http://www.jetir.org/papers/JETIR2502002.pdf