• R Yogalakshmi
• Dr. D. Senthilnathan

The newspaper industry plays a vital role in disseminating information and shaping public opinion. Coimbatore city, being a major urban center in Tamil Nadu, has a significant number of newspaper readers. This study aims to investigate the level of customer satisfaction with newspapers in Coimbatore city. A survey of 300 newspaper subscribers in Coimbatore city was conducted to gather data on their satisfaction levels and perceptions of newspaper quality. The results show that content relevance, accuracy, and timeliness are the most significant predictors of customer satisfaction. Additionally, subscribers who receive their newspapers through home delivery report higher satisfaction levels than those who purchase newspapers at newsstands. The study also reveals that the most preferred newspapers in Coimbatore city are those that provide local news coverage, followed by national and international news. The findings of this study have important implications for newspaper publishers in Coimbatore city, highlighting the need to focus on content quality, relevance, and timely delivery to increase customer satisfaction and loyalty.

Keywords: Customer Satisfaction, Newspapers, Coimbatore city, perceived quality, content, delivery.

"A STUDY ON CUSTOMER SATISFACTION OF NEWSPAPERS WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.a292-a296, February-2025, Available :http://www.jetir.org/papers/JETIR2502035.pdf

"A STUDY ON CUSTOMER SATISFACTION OF NEWSPAPERS WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. ppa292-a296, February-2025, Available at : http://www.jetir.org/papers/JETIR2502035.pdf