• Divya Choudhary
• Prof. Jitender Govindani

Digital marketing is advertising through digital channels such as search engines, website, social media, email and mobiles. It’s essential to understand the key benefits of digital marketing one of the most important factors is that in past few years digital media platform like social media search engine blogs has increased and matter of fact that every other industry is benefiting from this symbiotic professional relationship between the digital marketers and the certain types and kinds of numerous industry in the market may it be large business or small business the entrepreneurs and marketers find their way out to the customers as their customer are the center of any business unit, The objectives of the study is to educate people more about the current scenario where world is all surrounded in technologies and innovation as well battling the pandemic what outcomes are highlighted to today’s youth where digital platform are helpful in customer acquisition. Digital marketing has sat own way to mold itself according to the scenario and conditions which is really a smart way that keeps both the business as well as the customer in stable pace where they can interact and find ways to deal. Digital Marketers gives an overall clarity in understanding the analytics and to make acquisitions and up gradation as per the changes to let the business grow and stand straight being creative with digital marketing and giving market something new is the trend setter and grows and evolves whereas no creativity end of the day ends up surviving off the market

Digital Marketing, Youth Consumer Trends

"Impact of Digital Marketing in Buying Behavior of Youth ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.b642-b658, February-2025, Available :http://www.jetir.org/papers/JETIR2502164.pdf

"Impact of Digital Marketing in Buying Behavior of Youth ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. ppb642-b658, February-2025, Available at : http://www.jetir.org/papers/JETIR2502164.pdf