• Dr. R.Thanga Ganesh
• S. Manjudevi

The purpose of this study is to value the brand loyalty among the people in Vilathikulam town. Brand loyalty plays a major role in sustaining a customer for business. Today most of the people need more facilities to their day-to-day life. It increases the standard of living among people. It seems to increase the value for household appliances and utility appliances among people. Hence, various retailers are marketing their products, sathya agency creates its own goodwill among people in the society. Sathya Agencies Private Limited is engaged in retail trading of electronic consumer durables of multi brands and is currently operating its retail outlets in Tamil Nadu & Puducherry.

Brand loyalty, Customer satisfaction, Consumer behaviour, Service quality, Retailing business

"An Analytical Study With Garrett Ranking On People’s Purchase Preference In Sathya Agencies At Vilathikulam Town", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.b908-b913, February-2025, Available :http://www.jetir.org/papers/JETIR2502196.pdf

"An Analytical Study With Garrett Ranking On People’s Purchase Preference In Sathya Agencies At Vilathikulam Town", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. ppb908-b913, February-2025, Available at : http://www.jetir.org/papers/JETIR2502196.pdf