• Sudarshan Popat pawar
• Dr. Janardhan K. Pawar
• Prof. Amol N. Dashpute

Abstract : Marketing policy is a strategic framework that enables organizations to allocate resources effectively, boosting sales and securing a competitive edge. It involves creating a marketing plan with clear goals and objectives to meet market demands. These plans often span multiple years but adapt to changing environments. Marketing policies are dynamic, blending planned and responsive actions, and are integral to achieving measurable results. Rather than being abstract, they represent a well-defined, flexible approach to navigating the complexities of the market.

Marketing strategy, Dynamic banking environment, Pricing policies

"EMPLOYEE’S PARTICIPATION IN FORMULATION AND IMPLEMENTATION OF MARKETING POLICIES IN THE PUBLIC AND PRIVATE SECTOR BANKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.c540-c547, February-2025, Available :http://www.jetir.org/papers/JETIR2502266.pdf

"EMPLOYEE’S PARTICIPATION IN FORMULATION AND IMPLEMENTATION OF MARKETING POLICIES IN THE PUBLIC AND PRIVATE SECTOR BANKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. ppc540-c547, February-2025, Available at : http://www.jetir.org/papers/JETIR2502266.pdf