• Nisha Yadav
• Pavan Kori

This study investigates the key factors influencing investment decisions among clients of My Samruddhi Investwise Pvt. Ltd. in Navi Mumbai. By examining psychological, demographic, and economic factors, including the role of tax considerations, the research aims to provide insights into investor behavior and preferences. The study reveals that younger, well-educated individuals are more engaged in investment activities, with a preference for high-risk options such as equities. Risk tolerance and return expectations are primary drivers of these decisions, while tax efficiency remains a significant consideration, particularly among high-income respondents. The findings highlight the need for tailored investment strategies that cater to varying risk appetites and demographic profiles, as well as an emphasis on digital engagement for providing financial information.

Investment decisions, risk tolerance, behavioral finance, tax efficiency, demographic factors, financial literacy, My Samruddhi Investwise Pvt. Ltd., digital engagement.

"A Study of Factors Affecting Investment Decisions with Reference to My Samruddhi Investwise Pvt. Ltd.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.e476-e482, February-2025, Available :http://www.jetir.org/papers/JETIR2502455.pdf

"A Study of Factors Affecting Investment Decisions with Reference to My Samruddhi Investwise Pvt. Ltd.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. ppe476-e482, February-2025, Available at : http://www.jetir.org/papers/JETIR2502455.pdf