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February-2025
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2502652
Registration ID:
555636
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Title
"SCOPE OF MARKETING IS EXPAND TO PUBLIC RELATION"
Authors
Abstract
India's rapidly evolving market, fueled by technological advancements and dynamic consumer behavior, demands a strategic shift. This research explores how traditional marketing concepts can be effectively aligned with Customer Relationship Management (CRM) and Public Relations (PR) strategies to create a customer-centric approach. We examine the historical evolution of marketing alongside the integration of CRM and PR functionalities. This integrated approach redefines the customer journey, fostering holistic brand engagement. By analyzing contemporary Indian case studies, the paper unveils how these integrations can enhance customer loyalty and brand perception in the Indian market.
Key Words
CRM; PR; Marketing Concept
Cite This Article
""SCOPE OF MARKETING IS EXPAND TO PUBLIC RELATION"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.g456-g462, February-2025, Available :http://www.jetir.org/papers/JETIR2502652.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
""SCOPE OF MARKETING IS EXPAND TO PUBLIC RELATION"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. ppg456-g462, February-2025, Available at : http://www.jetir.org/papers/JETIR2502652.pdf
Publication Details
Published Paper ID: JETIR2502652
Registration ID: 555636
Published In: Volume 12 | Issue 2 | Year February-2025
Page No: g456-g462
Country: Rajkot, Gujarat, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2502652
Published Paper PDF: https://www.jetir.org/papers/JETIR2502652
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