• Dr.P.Karthika
• S.T.Pavithra

Ayurvedic products play a significant role in our life. Ayurveda is the science that helps in the betterment of health, prevention of diseases and stay for long life. Four major brands like Himalaya, Patanjali, Herbodhaya and Dabur is taken for this study to find out the consumer’s awareness, preferences and satisfaction towards the ayurvedic products. This study shows the relationship between demographic and study related factors. The questionnaire is used in the study to collect primary data. The sample size is 100 and adopting convenient sampling method. The study noted that maximum of the people aware about the products only through social media. From the study, it is exhibited that many people are interested in purchasing ayurvedic products because of natural ingredients, maximum of customers like to use skin care products. It is also noted that the majority of the customers are satisfied about ayurvedic products The factors Gender, Age, Educational Qualification and Occupation except Marital status have no significant relationship with the level of satisfaction of the respondents towards Ayurvedic products.

Ayurvedic products, awareness and satisfaction

"A STUDY ON CUSTOMERS SATISFACTION TOWARDS AYURVEDIC PRODUCTS IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.g662-g666, February-2025, Available :http://www.jetir.org/papers/JETIR2502679.pdf

"A STUDY ON CUSTOMERS SATISFACTION TOWARDS AYURVEDIC PRODUCTS IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. ppg662-g666, February-2025, Available at : http://www.jetir.org/papers/JETIR2502679.pdf