• VIJAYA BHASKAR REDDYPOGU
• Dr.Devi Prasad.U

E-commerce platforms now face unwavering market pressure to supply top-notch product descriptions because their numbers continue to grow. Modern e-commerce content generation benefits greatly from the emergence of generative artificial intelligence with large language models as its foundation. The research investigates generative AI applications which specifically generate product descriptions through an assessment of its available capabilities together with its operational limits and its effects on e-commerce operations. The e-commerce platform used Generative AI for their system to achieve improved accuracy while becoming more efficient and enhancing customer satisfaction. Through automation the system shortened manual description work hours by 94% and made descriptions 96% more coherent. Research findings show that e-commerce content generation is effective through Generative AI technology thus improving the potential for transformation in E-Commerce

Generative AI, E-commerce, Content Generation, Product Description, Large Language Models

"E-Commerce Content Generation using Generative AI: A Case Study on Product Description Generation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.h211-h215, February-2025, Available :http://www.jetir.org/papers/JETIR2502728.pdf

"E-Commerce Content Generation using Generative AI: A Case Study on Product Description Generation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. pph211-h215, February-2025, Available at : http://www.jetir.org/papers/JETIR2502728.pdf