• R.Trivedi

This research paper examines the expansion of Christian missionary activities from Tamil Nadu to Punjab, analyzing their impact on the socio-cultural and religious fabric of the region. It investigates the methods employed by missionaries, including social services, drug rehabilitation programs, and migration incentives, as tools for conversion. The study also explores the resistance from Hindu and Sikh communities and the broader implications of these activities on Punjab’s identity. Punjabisation, in the context of religious conversion, refers to the increasing Christian evangelization in Punjab, led by pastors and fueled by digital outreach. Various missionary groups employ aggressive strategies, the role of popular pastors such as Bajinder Singh, Ankur Narula, Raman Hans, and Vishali Hans, who have played a significant role in the rise of Christianity in Punjab through mass healing prayers and evangelical outreach programs. These pastors use large gatherings and digital platforms to attract followers, promising miracles and faith-based solutions to personal and societal issues, including drug addiction and economic hardships. The growing influence of these religious leaders has led to debates over religious freedom versus coercive conversions. The paper concludes by suggesting measures to ensure that religious activities are conducted ethically and without exploitation of vulnerable communities.

Conversion, drug rehabilitation, migration incentives, Sikhism, Hinduism, healing prayer, urban model of evangelisation. Punjabisation, Digital evangelism.

"Christian Proselytization in Punjab: Analyzing the Expansion Strategies of Evangelisation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.h364-h369, February-2025, Available :http://www.jetir.org/papers/JETIR2502748.pdf

"Christian Proselytization in Punjab: Analyzing the Expansion Strategies of Evangelisation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. pph364-h369, February-2025, Available at : http://www.jetir.org/papers/JETIR2502748.pdf