• Swamy Sai Krishna Kireeti Athamakuri
• Jagadeesh Thiruveedula
• Er. Shubham Jain

The future of e-commerce is being significantly shaped by emerging technologies and evolving trends that are revolutionizing the online retail landscape. As consumer behavior continues to shift towards more personalized and seamless shopping experiences, advancements in artificial intelligence (AI), machine learning (ML), augmented reality (AR), and blockchain are paving the way for a new era of online retail. AI and ML are enabling more precise customer segmentation, tailored recommendations, and enhanced supply chain optimization. AR is transforming product visualization, allowing customers to interact with products virtually before making a purchase, thereby reducing return rates. Meanwhile, blockchain is enhancing transparency and security in transactions, fostering trust between consumers and retailers. Additionally, the rise of voice commerce, social commerce, and the expansion of mobile shopping are further contributing to the reshaping of e-commerce. As these technologies continue to advance, retailers must adapt to meet the growing demand for convenience, personalization, and efficiency in the ever-competitive online marketplace.

E-commerce, emerging technologies, artificial intelligence, machine learning, augmented reality, blockchain, personalized shopping, supply chain optimization, voice commerce, social commerce, mobile shopping, online retail trends, consumer behavior, seamless shopping experiences, product visualization, transaction security.

"The Future of E-commerce: Emerging Technologies and Trends Shaping the Online Retail Landscape", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 2, page no.h933-h951, February-2025, Available :http://www.jetir.org/papers/JETIR2502799.pdf

"The Future of E-commerce: Emerging Technologies and Trends Shaping the Online Retail Landscape", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 2, page no. pph933-h951, February-2025, Available at : http://www.jetir.org/papers/JETIR2502799.pdf