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March-2025
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2503020
Registration ID:
556266
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Title
Hyper-personalization driven by AI is expected to be at the Lead in shaping the future of loyalty rewards
Authors
Abstract
The research examines customer perceptions, customer loyalty and buying behaviour under the context of loyalty schemes about the impact of AI-driven hyper-personalization. The research looks into the way personalized incentives influence customer satisfaction and their inclination towards a relationship with a brand in the long-term. Findings suggest customer experience can be improved with personalized incentives, with caution being exercised when engaging with data not to compromise consumer trust. Consumers appreciate personalised offers, but are still very cautious when sharing their personal data with brands.
Key Words
Hyper-personalization driven by AI is expected to be at the Lead in shaping the future of loyalty rewards
Cite This Article
"Hyper-personalization driven by AI is expected to be at the Lead in shaping the future of loyalty rewards", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.a160-a167, March-2025, Available :http://www.jetir.org/papers/JETIR2503020.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Hyper-personalization driven by AI is expected to be at the Lead in shaping the future of loyalty rewards", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppa160-a167, March-2025, Available at : http://www.jetir.org/papers/JETIR2503020.pdf
Publication Details
Published Paper ID: JETIR2503020
Registration ID: 556266
Published In: Volume 12 | Issue 3 | Year March-2025
Page No: a160-a167
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2503020
Published Paper PDF: https://www.jetir.org/papers/JETIR2503020
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