• Shilpa Rani
• Jaspreet Dahiya

This study examines consumer awareness and environmental consciousness towards green products, focusing on how demographic factors such as age, marital status, and educational qualification influence awareness levels. A structured questionnaire was used to collect primary data from 100 respondents in Haryana, and Chi-square analysis was applied to assess statistical associations. The findings indicate that consumer awareness significantly varies across age groups, marital status, and educational qualifications. Younger, married, and highly educated individuals demonstrated greater awareness of green products. While many respondents acknowledged the environmental benefits of green products, gaps remained in understanding eco-labels and sustainable certifications. The results emphasize the importance of targeted awareness programs to bridge these gaps and encourage sustainable consumer behavior. This study underscores the need for effective marketing strategies, educational initiatives, and policy interventions to enhance consumer knowledge and drive widespread adoption of green products, contributing to a more sustainable environment.

"Dissecting Consumer Awareness and Environmental Consciousness Towards Green Products in Haryana", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.b282-b293, March-2025, Available :http://www.jetir.org/papers/JETIR2503132.pdf

"Dissecting Consumer Awareness and Environmental Consciousness Towards Green Products in Haryana", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppb282-b293, March-2025, Available at : http://www.jetir.org/papers/JETIR2503132.pdf