• K.SINDHU PRIYA
• Muhammed Faiz F
• Khalid Hyder K.V

This study examines consumer preferences regarding Ather Electromut supporters and focuses on key factors such as price, performance, design, and environmental impact. Based on current and potential users overview, the survey considers purchasing the impact of characteristics such as battery life, charging infrastructure, and after sales services. The results show that consumers prioritize sustainability, cost-effectiveness and convenience. Furthermore, brand reputation and availability of charging stations play a key role in the design of consumer decisions. This study provides her and other manufacturers with valuable insights to optimize product offers and marketing strategies to better meet consumer requirements.

ather, scooter, consumer, satisfaction, preference

"A STUDY ON CONSUMER PREFERENCE TOWARDS ATHER ELECTRIC SCOOTER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.c677-c679, March-2025, Available :http://www.jetir.org/papers/JETIR2503281.pdf

"A STUDY ON CONSUMER PREFERENCE TOWARDS ATHER ELECTRIC SCOOTER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppc677-c679, March-2025, Available at : http://www.jetir.org/papers/JETIR2503281.pdf